MTV It Girls #Ladylike Campaign - H&M x MTV
MTV It Girls is a short-form series made for broadcast and online distribution via MTV, and was the 3rd highest rating TV show on MTV among females 13 - 39.
Featuring Ainsley Hutchence of Sticks and Stones and the creators of IZMZ magazine, these two bespoke episodes for H&M delve into what it means to be ‘ladylike’ in the modern world.
Client: H&M | Agency: MCM | Produced at: MTV Australia | Director: Aislinn Lowe