MTV It Girls #Ladylike Campaign - H&M x MTV
![](https://freight.cargo.site/t/original/i/6ae7a24473fa736aa70f2295edff9e40e53620f62422bfa98c7d5d4d4e5a190d/MTV-H-M-Thumbnail.jpg)
MTV It Girls is a short-form series made for broadcast and online distribution via MTV, and was the 3rd highest rating TV show on MTV among females 13 - 39.
![](https://freight.cargo.site/t/original/i/7867846422156e287aaa6bcdee044ba0b7c8cae5c930c62580ae6f4fd244a15b/H-M1.gif)
![](https://freight.cargo.site/t/original/i/2a186ea28d79d29d2ba21fdd1ba1c9e81645c66775f70ac70f52fe40d4d5013c/MTV-HM-Thumbnail-1.jpg)
Featuring Ainsley Hutchence of Sticks and Stones and the creators of IZMZ magazine, these two bespoke episodes for H&M delve into what it means to be ‘ladylike’ in the modern world.
![](https://freight.cargo.site/t/original/i/00483edd50256e55efa6b8585e35e12d4f49c2fad75149dd60a66182571d4899/MTV-HM-Thumbnail-2.jpg)
Client: H&M | Agency: MCM | Produced at: MTV Australia | Director: Aislinn Lowe