Comfort is Power Campaign - Modibodi

The Comfort is Power campaign was created in collaboration with Modibodi’s in-house creative team. Aislinn directed the four part campaign in 2022, which was an industry-first of showing period blood on screen.

In each scene Aislinn sought to find ways to challenge societal norms around femininity, including blood, self pleasure, motherhood, and menopause.

The campaign received positive press including write ups in Campaign Brief, Ads of the World and The Drum.

Client: Modibodi | Creative Strategy: Emotive | Director: Aislinn Lowe | Production Company: Entropico 

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