Siala’s Story - The Body Shop x Launch Housing

A two part video & stills campaign, featuring Australian singer-songwriter and activist: Siala.

After experiencing homelessness herself as a result of domestic violence, Siala teamed up with The Body Shop and Launch Housing to act together against female homelessness.

The Body Shop donated a percentage of proceeds to Launch Housing during the campaign. The work centers around Siala’s real life experience growing up in a situation of family violence, and how safe housing allowed her family to break the cycle.

Client: The Body Shop | Agency: One Green Bean | Director: Aislinn Lowe | Production Company: Entropico | Producer: Tim Burnett | DOP: Nisa East | AC: Cameron Johnson | HMUA: Cherry Cheung | Photographer: Cole Bennetts | Sound Mix: Rowan Dix | Talent: Siala

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© 2023 Aislinn Lowe